December 2025

From spreadsheet to system: setting up a new sales vertical in your CRM

A new sales VP’s ‘golden list’ can destroy your CRM in minutes. Here’s the 45-minute setup that prevents months of data cleanup and lost pipeline attribution.

HubSpot is a mirror: key learnings from real-world work in 2025

HubSpot isn’t the problem. It’s the mirror. Key learnings from real-world HubSpot and RevOps work in 2025, covering lifecycle stages, Salesforce sync, automation, training, and why simplicity usually wins.

Your CRM data sucks? 6 hard-won lessons from a recent real-world audit

Is your HubSpot data a mess? Stop building dashboards on broken foundations. Here are 6 hard-won lessons from a real-world audit to fix your CRM architecture today.

Latest thinking

From spreadsheet to system: setting up a new sales vertical in your CRM

HubSpot is a mirror: key learnings from real-world work in 2025

Your CRM data sucks? 6 hard-won lessons from a recent real-world audit