by Tom Mitchell | 30 Jan 2026 | Uncategorized
Every RevOps person I know has had the same argument at least once. Someone insists that lifecycle stage should always show the furthest point a lead ever reached. “For funnel reporting,” they say. And you’re sat there thinking: that’s not a...
by Tom Mitchell | 14 Jan 2026 | Uncategorized
In a lot of HubSpot portals I work in, the mechanics are technically correct but operationally unreliable. Leads are created. Tasks exist. Pipelines move. Notifications fire. On paper, the handoff from marketing to sales looks covered. The problem is that none of...
