www

revops, hubspot & web stuff for nice businesses

Contact me

HubSpot consultancy

Revops strategy and implementation

Website development

Digital solutions and services

Latest book

HubSpot for Startups: A Practical Guide to Scaling Marketing, Sales, and Success

HubSpot for Startups: A Practical Guide to Scaling Marketing, Sales, and Success is an approachable yet in-depth handbook designed specifically for founders, revenue leaders, and operational teams. Growing beyond your MVP or early traction often means juggling spreadsheets, siloed tools, and scattered handoffs between marketing, sales, and customer success. This book shows how to unify it all under one seamless HubSpot ecosystem—so you can stay efficient, data-driven, and focused on building genuine customer relationships.

Throughout this guide, you’ll find step-by-step tutorials, best-practice playbooks, and real-world workflows that translate directly into more predictable growth, a leaner team, and a better customer journey. Whether you’re refining existing setups or building your HubSpot instance from scratch, HubSpot for Startups makes it clear that the difference between stagnation and sustainable expansion often lies in how well you master your data, pipelines, and automation.

If you’re looking to streamline processes, strengthen collaboration across teams, or simply maximise HubSpot’s potential, this book will be your play-by-play reference. It cuts through the noise and focuses on what truly drives results—so you can spend more time innovating and less time wrestling with your CRM.

Organisations I’ve supported

ab67656300005f1fba9fa021e29e7da28d8babf5

"Tom’s technical knowledge and reliability mean he’s very easy to work with and he solves any of my problems without making me feel stupid for not knowing. I’d recommend him to anyone."

Steve Perryman MBE, former captain of Tottenham Hotspur FC

Latest musings

Why derivative fields are the most reliable source of truth in HubSpot – when used selectively

Feb 5, 2026

Derivative fields aren’t for everything – but when applied to lifecycle, funnel status, and commercial classification, they become the most reliable source of truth in HubSpot. This guide explores segment-driven derivation and cascading lifecycle design.

Why lifecycle models break (and how to build one that doesn’t)

Jan 30, 2026

Most lifecycle models break because they try to do two jobs at once. Here’s how to build one that actually reflects reality — and survives real-world use.

How I design handoffs that don’t rely on “someone noticing”

Jan 14, 2026

A practical look at why CRM handoffs stall in HubSpot, how to anchor ownership on leads, and why timing and context matter more than notifications.

www

I’m Tom, a HubSpot and revops consultant and web developer based in Hampshire, UK

I’m a website designer and digital marketing consultant with over 25 years of experience in building, developing and maintaining effective digital products.

"My business life would be so much more simple if everyone I worked with was like Tom. I would highly recommend him to anyone with complete confidence. A diamond of a man."

Micky Hazard, former Tottenham Hotspur FC footballer

"My business life would be so much more simple if everyone I worked with was like Tom. I would highly recommend him to anyone with complete confidence. A diamond of a man."

Micky Hazard, former Tottenham Hotspur FC footballer

I can help you with:

HubSpot and revops consultancy

I am highly experienced with HubSpot, and can help you make the most of its wide-ranging functionality within your business.

Building a website

I built my first website from scratch in 1996 and never looked back. My clients include SaaS companies, architects, recruitment agencies, engineers, footballers, musicians, TV presenters, photographers, physios, farm suppliers and more!