End-to-end HubSpot consultancy and RevOps strategy for teams who've outgrown guesswork.
25 years in digital. These days I spend most of my time helping businesses work out what they actually need HubSpot to do, then making it happen.
Tom Mitchell — Director, TJM Digital Ltd
Let's talk →
Lifecycle models, pipeline design, handoff systems, custom objects, and automation that enforces accountability — not just sends notifications.
Marketing, sales and CS working from the same data, with clear ownership of what happens to a lead or a customer at every stage.
Salesforce syncs, migrations off legacy tools and multi-system setups. Sorting out the data nobody trusts, so information gets where it needs to go without someone patching it by hand every week.
Trusted by
“He always audits the current setup thoroughly before scoping anything or suggesting any changes. That instinct – to understand before acting – is rare, and it means the work that follows is targeted, well-grounded, and stands a much better chance of success.”
Hutt, S. HubSpot Solutions Directory review
“He’d happily go deep on the technical side, but the conversations were always grounded in what we were actually trying to achieve commercially. He pushed back where it made sense and gave clear reasons when something we’d asked for wasn’t the right call.”
Hancock, L. HubSpot Solutions Directory review
“He combines deep technical knowledge with strong commercial understanding, which makes him especially valuable for B2B SaaS businesses. We have worked with Tom as a partner across a number of B2B SaaS clients, and we could not recommend him more highly.”
Hochberg, S. HubSpot Solutions Directory review
I'm Tom. I've spent 25 years in digital, including nearly 20 years in-house — running marketing ops, building CRM systems, and managing HubSpot across SaaS, proptech, and education. Now based in Hampshire UK, running TJM Digital, and working with growing businesses across the world who need someone to make their HubSpot actually do what it's supposed to do.
I've sat where your team sits. I know what it's like to inherit a CRM that nobody trusts, to be asked to "just fix the reporting", and to discover that the workflows someone built two years ago are quietly breaking everything. These days I'm more focused: HubSpot architecture, RevOps strategy, and integration work for teams who've outgrown bodged-together systems.
I'm a lifelong Spurs fan, which has given me a high tolerance for disappointment and an unreasonable amount of goodwill towards former players — a couple of whom ended up as clients and friends. More on them below.
Side of the desk
I still build things for myself. Partly because I like solving problems, partly because it stops you turning into a slide-deck merchant.
Most recently Pin the Planet — a live multiplayer geography game I built mostly because my daughter is at the age where she points at the world map and asks "where's that?" and I wanted to give her a way to find out that wasn't a textbook.
It's vanilla JavaScript, works on any phone, and the scoring uses actual country boundaries rather than distance to the capital city, which always seemed an odd way to judge someone's geography. Five rounds takes about three minutes.
There's also Still the Lane, where I write about Tottenham for people who remember the old ground. Static site, built with Astro.
AI has changed how quickly things get built. A workflow, an integration or a reporting dashboard that used to take hours can take minutes now. I use it every day.
Building something quickly doesn't help much if it's the wrong thing. And a technically correct HubSpot setup can still fail because of how people actually use it, which is the part that comes from knowing your business rather than from a model.
I'd rather spend less of your money on building things, and more of my time making sure we build the right ones.
My book
I kept having the same conversations with founders about the same HubSpot mistakes, so I put it all in one place.
A practical guide to setting HubSpot up properly and making sure it can grow with the business.
Buy on Amazon UK →
Steve Perryman MBE captained Tottenham Hotspur over 600 times. He's also been a client and friend for over a decade.
"Tom's technical knowledge and reliability mean he's very easy to work with and he solves any of my problems without making me feel stupid for not knowing. I'd recommend him to anyone."
Steve Perryman MBE
Former Captain, Tottenham Hotspur FC
Micky Hazard won two FA Cups and a UEFA Cup with Spurs. We've worked together for years — and he still hasn't let me live down a few website mistakes.
"My business life would be so much more simple if everyone I worked with was like Tom. I would highly recommend him to anyone with complete confidence. A diamond of a man."
Micky Hazard
Former Tottenham Hotspur FC Footballer
June 2026
HubSpot deal attribution based on today’s contact source is silently wrong for historical deals. The property history API lets you reconstruct what was true at the point of deal creation.
Read more →March 2026
HubSpot deal attribution based on today’s contact source is silently wrong for historical deals. The property history API lets you reconstruct what was true at the point of deal creation.
Read more →February 2026
Derivative fields aren’t for everything – but when applied to lifecycle, funnel status, and commercial classification, they become the most reliable source of truth in HubSpot. This guide explores segment-driven derivation and cascading lifecycle design.
Read more →