A brand new website for Integral Engineering Design

We recently finished a whole new website build for Integral Engineering Design – structural and civil engineers with offices in Bath and London. The old site was several years old and wasn’t mobile responsive – which is a must now that Google effectively punishes sites that aren’t mobile friendly.

Email marketing – how to handle reminders

Despite the relentless growth of social media as a content-delivery platform, that old-fashioned email thing remains a powerful and relevant tool for engaging with and putting content in front of your customers. The shift in marketing approach from shouting at to...

Should you send automated direct messages to new followers?

There are a number of tools available which will automatically send a direct message to anyone who follows you on Twitter. This might be a simple ‘welcome’ message, perhaps a link to your portfolio, or maybe a pointer towards some other piece of content that you’d...

How to tag friends in Facebook page photos

If you’re a small business with a Facebook page, there may be times when you want to tag your own personal friends or contacts in a photo. It could be from an event, a project, or something more informal. In any case – if you click on the photo and go to...

“If you have a happy and productive team, why would you want to muzzle them and prevent them from representing your brand in a positive way across social media?”

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The benefits of employee advocacy on social media

It wasn’t all that long ago that very notion of social media was somewhat frowned upon in the office. A flash of Facebook’s familiar dark blue glow on a computer screen (or the lighter blue of Twitter) would be enough to arouse instant suspicions of staff laziness or skiving – these daft websites surely had no place in a professional environment…