by Tom Mitchell | 14 Jan 2026 | Uncategorized
In a lot of HubSpot portals I work in, the mechanics are technically correct but operationally unreliable. Leads are created. Tasks exist. Pipelines move. Notifications fire. On paper, the handoff from marketing to sales looks covered. The problem is that none of...
by Tom Mitchell | 23 Dec 2025 | Uncategorized
Every RevOps professional knows the moment. A new VP or Head of Vertical joins the company. They’re sharp, motivated, and they arrive with a “golden list” – a spreadsheet of 300 target accounts they want to go after immediately. The ask is...
by Tom Mitchell | 22 Dec 2025 | Uncategorized
2025 was the year HubSpot stopped being “a tool I implement” and became something closer to a mirror. It reflects the organisation back at itself, clearly and without much mercy. If internal communication is messy, the data becomes messy. If teams don’t trust each...
by Tom Mitchell | 11 Dec 2025 | Uncategorized
Your CRM Data Sucks? 6 Hard-Won Lessons from a Real-World Audit Introduction: The “Powerful-But-Useless” CRM Problem You’ve invested in a powerful CRM like HubSpot, expecting it to be the engine of your growth. Instead, you have a black box of messy,...
by Tom Mitchell | 6 Mar 2025 | Uncategorized
In working with many scaling startups, I’ve repeatedly seen a common frustration – overwriting a single lifecycle field for each new outreach cycle. One moment, a contact is marked Attempting, then gets switched to Unqualified, and you lose all the context on...
