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Latest musings

• How I design handoffs that don’t rely on “someone noticing”
• From spreadsheet to system: setting up a new sales vertical in your CRM
• HubSpot is a mirror: key learnings from real-world work in 2025
• Your CRM data sucks? 6 hard-won lessons from a recent real-world audit
• Stop overwriting your HubSpot data – why using separate objects is a better lifecycle approach